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Enrollment now open ●

If you’re done with low-paying projects that take forever

Discover how to land $5K branding projects, save 10+ hours per week, and 2-3x your income using my secret “Project Scaling” process I’ve been perfecting for 10 years.

…Even without dozens of case studies, years of experience, or industry connections.

Show me how

If you're tired of clients treating you like their personal Canva subscription...

Stuck with $1K-$2K projects that stretch into month-long nightmares because revisions never end...

And hitting the same $3K-$5K/month income ceiling no matter how hard you work...

Then keep reading because you're about to discover…

The proven "Project Scaling" process that lets you confidently charge $5K+ per project...

While working LESS hours than you do now...

And take on MORE clients (because projects run so smoothly) so you can scale to $10K/month without burning out.

Look, the reason I know this process works is because I've spent the last 10 YEARS perfecting it.

But before I cracked the code, I was exactly where you might be now.

Landing a client and immediately panicking about what to do next.

Staying up until 2 AM on a moodboard that should've taken two hours.

Sending proposals while Googling "brand strategy framework" in another tab.

Coming up with 3 logo options that ended up confusing clients more than helping them.

Every project felt like performing surgery without training.

See, I had pieces of a process. A discovery questionnaire here. A presentation template there. Random tactics from YouTube videos.

But pieces aren't a system.

And without a system?

I was stuck grinding 40+ hour weeks, barely hitting $3K/month, watching other designers charge premium rates while I drowned in revision hell.

Until I realized I was trying to scale something that can't be scaled.

I had no time to take on more clients because projects took forever.

I couldn't justify charging $5K+ because my chaotic process made me look unprofessional.

And I was too exhausted to market myself, post on social, or even think about biz growth.

That’s when I learned you can't scale chaos. You can only scale systems.

So I became obsessed.

Project after project, I tested and refined every step to streamline and automate, while creating MORE value and positioning myself with genuine authority.

100s of branding projects later, I can confidently say I've cracked the code.

I built a system that positions my brand and attracts $5K+ clients on autopilot.

I streamlined my entire workflow so projects run smoothly from consultation to final delivery.

I mastered the One Concept Method that eliminates 90% of revisions before they even start.

And it's completely repeatable and automated, but still delivers high-value, premium results that clients rave about.

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I call it "Project Scaling" Process.

Because when your projects run smoothly with zero revisions, clear frameworks, and strategic client buy-in, everything scales.

  • You can confidently charge $5K+ because you have a proven system that guarantees results

  • You work WAY less because you're following the same automated steps every time (plus no more endless revisions)

  • You can take on MORE clients because smooth projects give you more time and energy

Smooth projects = scalable business.

This process single-handedly took my design business from $3K/month to $15K/month without working more hours at all.

Then I started teaching this system to other designers.

And the results were incredible.

Designer after designer reported the same transformation:

From chaotic, low-paying, revision-hell projects... to smooth, premium-priced, revision-free success stories

From being terrified of the design reveal... to confidently presenting concepts that clients love immediately

From $3K/month to $5K/month to $10K/month

  • "It was SO helpful to see step by step of how to work my way through a client presentation for their brand identity. I took Brand Process Savvy before I fully launched my brand. I wanted to start off on the right foot and really have systems in place to make things easier. Putting time into systems is worth it in the end. Once things are set up and ironed out, taking each client through the system will be a lot simpler than making up as you go along. I was trying to learn a lot all at once and after this course, I felt empowered and ready to launch!"

    Cassondra, Creative from the Couch

  • “I thought clients would have a problem with The One Concept Method I implemented with the course, but it's going so well! The last branding project I did only had one small change.”

    Brenda VoorBrood, Designer

  • "I wanted to let you know I finished the course. It was so good! I really like how detail you got with what you included in the templates. As well as the examples you showed. I can’t wait to get started and put this into practice!"

    Natalie Trinidad Designs

  • “After taking Brand Process Savvy, I've been using it for both logo and website design clients, and everyone has loved the process. I just had a logo approved today and the client was absolutely thrilled with the whole process. It's great having people say "oh that's why we did all that work, I totally get it now!" :) Plus, feeling way more confident in the design reveal, plus no edits is aaaaamazing.”

    Jess Martine, True to Your Brands

  • "Prior to Brand Process Savvy, I struggled with ideas of how to reach out to potential clients. My offers were too varied, and the course taught me that I should master my strong suit in order to offer more complete services. Since completing the course I now have a sense of direction on what my next step should be in order to achieve my career dream."

    Miguel Roman, Marmalade Designs

  • "This course really helped me to overcome the fear of quoting my prices and offering different payment plans. It helped me discover how you can engage your client and take their feedback while keeping your process smooth and open."

    Ubaid Designs

  • “The brand foundation workbook and the lessons on the Once Concept Method in Brand Process Savvy were so helpful. After taking Brand Process Savvy I feel confident justifying the price of my branding packages.”

    Meredith, Bloom and Brand

  • “The One Concept Method course was very interesting and helpful. Loved it. The first time I used the One Concept method the logo was approved with zero revisions.”

    Studio Mika

  • “I recently joining the brand process savvy course and I love it. The modules are super thorough and you share valuable content. I started yesterday and I have learned so much already. Thank you so much for your generosity in creating this stand out course. Definitely worth the investment.”

    Tasha’s Design & Illustration

Now I’ve packaged this entire Project Scaling process inside Brand Process Savvy so you can start landing $5K+ smooth projects immediately.

WHAT’S INCLUDED IN THE COURSE?

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MORE LOVE FROM CLIENTS & STUDENTS

What makes Brand Process Savvy different?

Brand Process Savvy is the only program that incorporates 3 major components of success for freelance designers wanting to become creative experts.

Premium Positioning & Pricing

Position yourself as a creative expert worth $5K+, build a portfolio that converts, and master the pricing psychology that makes premium rates feel like a steal to clients.

The One Concept Method

Instead of presenting 3 logo options and confusing clients, you present ONE strategic concept with confidence. Clients either love it immediately or give specific, actionable feedback. No more "can we see a few more options?" hell.

Automated Systems That Scale

From onboarding to offboarding, every client touchpoint runs on autopilot. You're not reinventing the wheel every project. You're following a proven system that works every single time.

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Are you ready to streamline your process and charge more for branding projects?

When you enroll, you’ll get:

  • • Easy-to-follow video lessons that guide you through learning everything you need to know about streamlining your design process so that you can charge more and get less revisions from clients.

    • Go at your own pace and reference back the lessons anytime you need them.

  • • Copy and paste directly into your project proposal from a list of pre-made services descriptions.

    • Quickly create your own email template with swipe copy for sending off your 1) project proposals, 2) brand foundation and 3) brand presentation

  • • Confidently sell your services with a professional project proposal template to use with each of your projects.

    • Easily import your own paragraph styles and format with your own branding inside of Adobe Indesign

  • • Customizable Indesign worksheets to use in your client onboarding process

    • Easily import your own paragraph styles and format with your own branding inside of Indesign

  • • Confidently raise your prices using value based pricing and this easy to follow sales call script that will give you the confidence to charge creative expert level prices.

  • • 2 in 1, sixteen page Brand Foundation and Brand Presentation template to customize and use with your own branding process

    • Easily import your own paragraph styles and format with your own inside of Indesign

  • • Wrap up and put a bow on your branding projects with a customizable Indesign style guide to send your clients so they can maximize the use of their new brand identity.

  • • Get personalized coaching with 2 60 min 1:1 coaching session with Hayley.

    • Ask specific questions and get personalized advice, whether it’s on a presentation or working towards specific goals.

Over $3,000 in value!

Now you're probably wondering, how much does Brand Process Savvy cost?

Well, when you consider that this system can help you scale from $3k/month to $10k/month...

That's an additional $7,000 per month. $84,000 per year.

Honestly? If I charged $5,000 for this, you'd still get an insane return on investment.

But I don't want the price to stand in the way of you achieving your goals.

So how about $2,497? Less than the price of ONE $5k client (which you'll be closing consistently with this system)

But Brand Process Savvy isn't going to cost you $2,497.

Or even $1,497.

Because I want this to be a no-brainer for you.

I want this to be the greatest investment you've EVER made into your design business.

DO IT
YOURSELF

BRAND PRESENTATION TEMPLATE

STYLE GUIDE TEMPLATE

PROJECT PROPOSAL TEMPLATE

7 ONLINE VIDEO MODULES

7 SWIPE COPY SCRIPTS

SALES CALL SCRIPTS

CLIENT WORKSHEET TEMPLATE

3 BONUS COURSES

PRIVATE FACEBOOK

2X VIP COACHING CALLS

4 PAYMENTS OF

$199

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Most Popular!

bundle

Everything included included in
‘Do it Yourself’ plus enrollment
in Square Sprints:

6 Modules of Video Lessons

Project Proposal Template

Client Communication Swipe Copy

Sales Call Script

Quick Reference Sprint Week Checklist

Adobe XD Site Map Template

Bonus Portfolio to Paycheck Enrollment

4 payments of

$250

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VIP
SUPPORT

BRAND PRESENTATION TEMPLATE

STYLE GUIDE TEMPLATE

PROJECT PROPOSAL TEMPLATE

7 ONLINE VIDEO MODULES

7 SWIPE COPY SCRIPTS

SALES CALL SCRIPTS

CLIENT WORKSHEET TEMPLATE

3 BONUS COURSES

PRIVATE FACEBOOK

2X VIP COACHING CALLS

5 PAYMENTS OF

$299

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If you stay stuck at $3K/month for the next 3 months while you "think about it"...

That's 90 days of grinding, drowning in revisions, and watching other designers charge premium rates.

Meanwhile, designers who enroll today will have already:

  • Landed their first $5K client (30-60 days)

  • Eliminated revision hell with the One Concept Method

  • Automated their entire client experience

  • Started scaling to $10K months

The cost of waiting isn't $750. It's $21,000 in lost income over 3 months.

Every single day you delay is another day stuck in the chaos cycle.

Another day charging $1K for 40 hours of work.

Another day too exhausted to take on new clients.

Another day watching other designers live the life you want.

When you enroll today and land just ONE $5K client in the next 30 days, you'll make back your investment 6X over.

That's $4,250 in profit from one client.

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  • Upon enrolling you will have immediate access to the course content.

  • Yes, this course is for brand designers looking to use the streamline their design process and charge more for their branding projects.

  • The course will be delivered via video lessons on the Teachable platform, coaching calls and workshops will be via Zoom. Design templates are created using Adobe Indesign.

FREQUENTLY ASKED QUESTIONS

  • No. This course does not cover how to design or create a logo, it's expected that you already possess that knowledge. However it does go over the basics of what's included in a brand identity suite and logo design principles.

  • Absolutely. If you need an option with payments spread out over we offer that no questions asked.

    8 Month Extended Payments

    We also offer partial scholarships. Learn more here: www.studioseaside.com/scholarship

  • Because the course content and templates are all delivered up front, there are no refunds. In certain instances subscriptions may be paused or credited towards future products. Please email use to talk about your options. Chargebacks are not permitted.

    Updated 6/6/2023

  • Zero revisions for the win!

    After taking Brand Process Savvy, I've been using it for both logo and website design clients, and everyone has loved the process. I just had a logo approved today and the client was absolutely thrilled with the whole process. It's great having people say "oh that's why we did all that work, I totally get it now!" :) Plus, feeling way more confident in the design reveal, plus no edits is aaaaamazing.

    JESS MARTINE

  • I can't express enough how grateful I am for Hayley at Studio Seaside.

    Her responsiveness and unwavering dedication to helping me and my business succeed have been nothing short of exceptional. Her 1:1 guidance, and “Brand Savvy Process” course have given me the confidence to jumpstart my web design business. Her genuine care for my success is evident, making her mentorship not just a service, but a partnership. For those seeking unwavering support and expertise in their Squarespace web design journey, Hayley and Studio Seaside come highly recommended. Thank you, thank you, Hayley, for your awesomeness, and creating an environment that empowers individuals like me to turn dreams into reality.

    MARY LOU

  • Hayley is such an inspiration to me.

    “ I am a fellow Graphic Designer who runs my own business and there are many times I have reached out to her concerning business and Graphic Design. She always has an open door and is more than willing to share with me. Being a business owner can feel isolating which I was not expecting and Hayley has reminded me that I'm not alone and there is help out there.”

    CHELSEA WILLETT

  • I recently joining the brand process savvy course and I love it.

    The modules are super thorough and you share valuable content. I started yesterday and I have learned so much already. Thank you so much for your generosity in creating this stand out course. Definitely worth the investment.

    TASHA’S DESIGNS

  • I can’t wait to get started and put this into practice!

    I wanted to let you know I finished the course. It was so good! I really like how detail you got with what you included in the templates. As well as the examples you showed. I can’t wait to get started and put this into practice!

    NATALIE TRINIDAD

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