Day One: The One Concept Method
The wait is over—welcome to Day 1 of the Brand Process Savvy video series!
Today, we’re diving into the One Concept Method, a game-changing approach to branding that has completely transformed how I work with clients.
The video is about 12 minutes long (or 6 minutes if you watch on double speed), so grab your notebook, hit play, and let me know what you think!
Day two: Brand Foundation
So far, we’ve covered some game-changing insights into the One Concept Method—a proven approach to streamlining your branding process, reducing revisions, and positioning yourself as an expert.
In Day 1, we explored:
What the One Concept Method is
Why delivering just one clear, strategic concept can simplify your workflow
How this method builds trust with your clients
And today, in Day 2, we’re diving into the Brand Foundation—the most important step in the One Concept Method. This foundational work ensures that your designs are rooted in strategy, aligned with your client’s goals, and set up for success right from the start.
Day Three: Brand Presentation
Now that we’ve covered the One Concept Method and the Brand Foundation, it’s time to talk about the next crucial step—presenting the brand concept to your client.
How you present your concept is just as important as the work itself. If you don’t guide your client through your design decisions in a clear and strategic way, you risk opening the door to unnecessary revisions and second-guessing.
In today’s video, I’ll walk you through:
What to include in your brand concept presentation to make it clear, compelling, and easy for your client to say “yes”
How to showcase the brand identity in real-world applications so your client can fully visualize the brand in action
Why presenting in real-time (instead of just sending a PDF) helps you eliminate confusion and revisions before they even start
Day Four: Revisions
Welcome to Day 4 of the Brand Process Savvy video series, where we’re diving into how to handle client revisions the right way.
Even with a solid One Concept Method, some clients may still request adjustments. The key is knowing how to navigate these conversations professionally, without opening the floodgates to endless back-and-forth.
In today’s short video, I’ll cover:
How to assess client feedback and determine what’s worth adjusting
What to say when a client asks for changes (without derailing the whole project)
How to reinforce your expertise so revisions don’t spiral out of control
Day Five: Finalizing Files
We’ve made it to Day 5 of the Brand Process Savvy video series, and today we’re wrapping up with the final (but crucial) step: finalizing your files and delivering a seamless brand package to your client.
A smooth project handoff reinforces your professionalism and ensures your client walks away with everything they need—without coming back with last-minute questions or file requests.
In today’s video, I’ll cover:
The essential file formats every brand package should include
How to organize and deliver files so your client never has to ask, “Do you have this in another format?”
FAQs about the One Concept Method and common concerns designers have when implementing it
Use code ‘conceptcash’ for $100 off!