How Much Should You Charge for Web or Brand Design?
If you're a brand or web designer, you've probably asked yourself this more times than you’d like to admit:
"Am I charging enough for this project?"
Pricing creative services can feel like a shot in the dark. You want to stay competitive, but you also need to make a living—and account for your time, experience, scope, and client type. That’s a lot to juggle.
That’s why I created a free AI-powered pricing calculator specifically for designers.
Whether you're just starting out or have years of experience under your belt, this simple tool can help you quote with confidence—and actually hit your income goals.
What It Is
This isn’t just another pricing guide with generic numbers.
It’s a smart prompt you can paste directly into ChatGPT. Once you answer a few key questions about your project, it gives you a customized pricing recommendation based on:
Project type and scope
Timeline and client expectations
Your experience level and income goals
Geographic location (yours and your client's)
Whether you're working solo or with a team
… and even the most you’ve ever charged before
The result? A realistic pricing range you can actually feel good about quoting.
How It Works
Grab the free PDF with the ChatGPT prompt
Paste it into ChatGPT and answer the guided questions
Get a custom quote range (plus optional pricing tiers and upsell ideas)
It’s like having a pricing strategist in your back pocket—without the awkward conversations or second-guessing.
Why I Made This
After 13 years in the design industry and working with creatives around the world, I noticed one thing:
Most designers undercharge—not because their work isn’t valuable, but because they don’t have a framework.
This tool gives you one. It helps you factor in your time, value, and goals—not just “what other people charge on Instagram.”
